Good morning to you! Hey we have Sun right now. Ah, that is so nice. What in the World is up with the snow we had this week? Winter just doesn’t want to give up yet I guess. Sure, we didn’t get much of an accumulation here at the Noodle Compound, but it was kind of strange standing at the bus stop in March and watching the snow fall. Hopefully that will be the end of it. I know I have said it here before, but I am definitely ready for the Summer. I am done with these Winter blues.
The weekend is here kids. Any big plans? Not too much going down here this weekend. I’m sure something fun will turn up though. I think that K and I should take this stinky dogs for a walk today before the Sun goes away.
I’m going to try and not do any drinking this weekend. Wait a second Noodle. That’s a loaded sentence for the journal. Is a drinking problem something you want to talk about here on this family friendly blog? No there’s not a problem, and no that’s not denial. I just have been doing a lot of drinking over the last few weekends and I have a feeling that I would feel better on Monday if I just pulled it in a little bit. We are part of a crew that is big on the drinking scene and I am starting to feel my age calling for a new pastime. That’s all I’m going to say about that.
On Thursday night I went to Everyday Music over on Sandy to buy that Goldfrapp CD that I talked about here a few days ago. I found it to be an interesting bit of brick and mortar shopping. If you’ll remember I had decided that I wasn’t going to buy the album over iTunes because I wanted to test out that whole go to the record store and buy a CD thing again. I have bought 6 albums already this year and they have all been purchased through iTunes. I also wanted the CD deluxe version that came with a DVD included.
I get to the store and it’s going pretty well. I browsed through some CDs and actually found a few new releases that I didn’t know had come out. When I finally get to the Goldfrapp CDs, I find that they don’t have that CD/DVD version of Supernature that I came to the store for. They had several copies of the CD though which was good, but it was the same thing that I could have purchased from iTunes for cheaper.
“What’s this?” I wonder to myself. I go up to the front to ask the employees if they had the CD/DVD version of Supernature. To their credit, the store clerks weren’t jerks and didn’t act snobby to me for asking a question. They didn’t know what I was talking about though.
They said something like “Uh, I don’t think there is a CD/DVD version”. The guy jumps on the computer behind the counter and says, “Looks like there is a 5.1 digital stereo DVD version”.
I was trying not to pull this card but said, “Well I was on Amazon and found a version of the CD released with a DVD that has a bunch of music videos and interviews on it. Maybe that’s just a only in Europe thing”.
Then I am assuming that the clerk maneuvered the computer to Amazon where he found what I was talking about.
“Yeah, here it is. That’s pretty cool. We don’t have it though”.
I left the store without buying anything.
Maybe Goldfrapp isn’t super popular yet here in Portland to warrant stocking every single version of the release? Maybe my experiment is pertinent though because I wasn’t after a top 40 album. I’m still going to buy the CD/DVD version of Supernature in a brick and mortar store. The experiment will continue and I will see how many places I have to go to.
Retail CD stores are in trouble. There are several chains that we all visited and enjoyed during our youth like Tower Records and Musicland that are on their death beds. I think too easy of a target is put on those crazy college kids who download music for free. Sure that is part of the problem, but I think the real problem is that these record stores can’t possibly stock every item that today’s wired and informed consumer could want. The music consumer today can go to the internet and buy something as obscure as a CD with Himalayan Song birds on it. Why would a CD store have 10 CD/DVD versions of Supernature in stock if I was the only one that was going to buy it? The brick and mortar stores of the olden days can only do so much for the hyper freedom of choice that we as consumers enjoy in today’s market. How many customers are out there like me that purposefully went the legal route to purchase their music and have found that these stores are now out of date?
To the record companies credit, they did entice my legal purchase by creating a product that holds more value to me as a physical object than a download. They need to keep adding value to their products to keep us buying it. Cool packaging, CD booklets that are actually works of art instead of squares of paper with one photo, and DVD extras are nice. Having good bands and music on their lineup would also be a good start. Record companies are starting to do this and it’s pretty cool. I think what we are going to start to see them do is only create these deluxe versions and get rid of all of the other CD versions. If a customer doesn’t want a DVD or cool packaging, then they will have to download the non-deluxe version from a legal source like iTunes. If this model was in effect and the Goldfrapp CD/DVD was the only version available at Everyday, then they would have had a sale.
It’s a new and exciting marketplace now and I think it is going to be cool to watch the dinosaurs struggle to adapt to a new mode of thinking. It’s not just the music industry. A number of other businesses in today’s World are becoming increasingly irrelevant. I love it.
Oh man, I’ve got to go. I have to get to work on some chores before K gets home and finds out all have done this morning is typed in the journal and drank coffee.
K is out on a secret mission right now that I can’t speak of. I don’t want the powers that be to intercept this message and foil her attempts.